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Make It FAST! |
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Layout -- Variations on a Theme | |
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Why Get On the Web? | |
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Layout Counts! | |
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Update Information Regularly | |
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Grab Their Attention | |
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Measure your results | |
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Give them a reason to visit regularly | |
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Remember Your Goals! | |
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Publicity | |
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Questions to Ask a Publisher |
If your site is merely advertising, why would anyone
visit? To lure visitors again and again, you need to offer entertainment and
rewards (intellectual or otherwise.) How you choose to do this will vary
depending upon your type of organization and your online marketing goals,
but some successful ways to get a large number of visitors include:
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A poorly designed Web page says much about the state
of your company. Remember: Simplicity. Spaces between the words and images
help the reader/viewer to "receive" the messages much more easily.
Use small pages: Some browsers don't handle scrolling around in a large page very well. If you must do a very large batch of text on one page, add within-page index links, so that the user can jump to a specific part. Include descriptive paragraphs which accompany each linked "anchor" on your page -- not just lists. |
Readers will tend not to return to your site if they believe that it is static. Keeping your site dynamic is key to maintaining a "fresh" feel that most readers enjoy! |
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Use a thoughtful layout and a lean design. Graphics should
be small enough to load quickly, and text content should be inspiring and thought
provoking. Give your page a unique look.
Use Graphics to Illustrate... Not Necessarily to inform or, make parallel implementations for those with graphics and those who wish to view Text only. Make your page visually interesting! Use spacing to make the anchor links obvious. Provide visual cues like horizontal bars to separate different types of information. |
The layout of an attractive, well-designed site will not simply duplicate your organization's literature. While it is very important to maintain a consistent marketing strategy and incorporate it within your site, this medium calls for innovative design and unique content. Shoestring Graphics can give your site your organization's signature appearance, while focusing the unique capabilities of the World Wide Web to your best advantage. |
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Disclaimers |
Make sure your web-site contains a PROMINENT disclaimer that holds your organization harmless from incorrect information received via your server. Help your audience understand that information to which your web page points may not be under your control. |
Remember the old joke: An elephant is a race horse designed by committee ? While you'll want to have your pages be part of your organizations' whole presentation, be cautious about doing the pages by committee. A coherent editorial viewpoint/design will make your messages easier to understand. |
Solicit input, but put ONE person in charge! |