Visitors can easily search for the information they are looking for, whether it be product specifications or availability, prices, or employment opportunities, without wading through a bevy of information they don't want or need.
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Beware of businesses who offer to establish your
"web site" by just putting up a picture and a few paragraphs out of
your organization's brochure. An authentic World Wide Web presence
is considerably more sophisticated, offers much more to your customers,
and takes full advantage of the unique possibilities that Web technology
offers.
The Web provides the ability to publish new happenings and offerings instantly to announce a new product, contest, service, etc., but catalogues, print and broadcast ads have a major lead time. The Web lends itself to instant distribution of information, and visitors can even request to be sent an automated e-mail whenever there are announcements they may be interested in.
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The Web allows your business to reach a potential market of over 40
million prospective buyers of your product of service, not counting
an additional 125,000 Internet subscribers per month.
The Web allows your business to reach a global market at fraction of the cost of traditional marketing methods. The Web allows customers who can not physically come to your business to see or hear your products and services and purchase them, 24 hours a day, 7 days a week, 365 days a year. |